Supplied press release
The release below is reproduced as supplied by Fifth Element PR. Release dates and tour plans refer to the original announcement.
Breakout Star Reigns Counts Her Blessings On Feel-Good Single ‘Blessed’
Out October 16th Via She Wears The Crown Records
Listen to Blessed by Reigns on Apple Music.
Breakout soul-pop star Reigns returns on October 16th with ‘Blessed’, an infectious celebration of self-love, gratitude and the joy of recognising the good things already in front of us. Following the success of her bold empowerment anthem ‘Heels Running’, Reigns turns the volume up on the feel-good factor, delivering a vibrant reminder to celebrate who you are, where you are and everything that makes life worth smiling about.
At its heart, ‘Blessed’ is about appreciating the big things, the small things and all the moments in between. Taking the language of glow-ups, GRWMs and picture-perfect social feeds, Reigns gives the familiar narrative a playful but meaningful twist. Yes, get dressed up, do your hair, put on makeup and feel fabulous - but beneath the sparkle is a bigger message: your worth was never determined by your dress size, your shape, your appearance or somebody else’s idea of perfection.
With bold lyrics including “your dust is gold” and “be loud, not small”, Reigns champions individuality and encourages listeners to embrace themselves unapologetically. It is a message that has become increasingly central to her music, with empowerment delivered through personality, humour and honesty rather than preaching.
‘Blessed’ also looks beyond the mirror, celebrating the everyday moments that can so easily go unnoticed. The people who show up, laughing until it hurts, sunshine on your face, music, family, getting through something you once thought you couldn’t, or simply waking up to another day - Reigns turns these seemingly ordinary moments into reasons to celebrate. Ultimately, ‘Blessed’ asks listeners to stop for a moment and consider the question: big or small, what’s got you feeling blessed?
Musically, ‘Blessed’ showcases the distinctive soul-pop sound that has become synonymous with Reigns, pairing her huge, soul-drenched vocal with the cool, contemporary production of longtime collaborator, songwriter and producer Dee Adam, whose credits include Mae Stephens, Kaiser Chiefs, Maribou State and KSHMR. Bright, playful and instantly infectious, the track blends polished modern pop production with Reigns’ raw vocal personality and classic soul influence, creating a record that feels both celebratory and unmistakably her own.
The release arrives at an exciting point in Reigns’ rapid rise. ‘Heels Running’ further established her as an artist to watch, earning widespread coverage from titles including The Sun, METAL and Notion, alongside a BBC Radio 2 interview with Rylan. With that momentum firmly behind her, ‘Blessed’ sees Reigns embrace the lighter side of empowerment - swapping defiance for celebration and reminding us that sometimes the greatest glow-up is simply recognising how much you already have.
Live performance remains central to Reigns’ rise, with three sold-out London headline shows, including Paper Dress Vintage and The Camden Club, followed by a UK tour supporting soul powerhouse Rebecca Ferguson. She has also performed at Pride, The Camden Weekender and Pub in the Park, where she won the Emerging Headliner competition before appearing on the main stage and closing the Emerging Headliner stage. Following an exclusive Camden High Street performance alongside viral TikTok DJ AG, Reigns will continue her live momentum this October when she joins The Wanted 2.0 on their UK tour.
Reigns has rapidly risen to prominence through a series of high-profile collaborations with Waives,including ‘Closer Than Your Shadow’, which earned 3.9 million TikTok views, and ‘Collateral Damage’, which surpassed 25 million views and secured a seven-week run on Capital Dance with support from MistaJam, Sarah Divine and Charlie Powell. Together, the tracks have helped establish Reigns’ distinctive blend of soul-driven vocals and electronic production, while building a fiercely loyal audience.
A true vocal force, Reigns blends blues grit with a fearless pop edge. Inspired by legends such as Janis Joplin, Aretha Franklin, and Nina Simone, she channels timeless soul through a contemporary lens. Her lyrics - rooted in heartbreak, honesty, and hope - are unflinchingly vulnerable.
Following the success of her critically acclaimed EP Approval Not Needed, supported by BBC Introducing, Reigns has continued to build momentum. Last summer saw her command festival stages at Pride, Futuretense x BBC Introducing at the Southbank, and The Camden Weekender. She also won the Emerging Headliner competition, performing on the main stage at Pub in the Park and closing the Emerging Headliner stage at the same event.
With strong backing from BBC Radio, Capital Dance, KISS FM, and SiriusXM, Reigns is rapidly establishing herself as a global electronic-pop voice. Her collaborations span industry heavyweights including Low Steppa, Carl Cox, DJ Zinc, Ferreck Dawn, Benny Benassi, Leandro Da Silva, Adelphi Music Factory, Mesa & Boss, and Sam Divine.
After making waves with ‘Collateral Damage,’ she launched her own label, She Wears The Crown, in partnership with Dee Adam (Mae Stephens, Kaiser Chiefs, Maribou State, KSHMR), marking a decisive step toward creative independence and long-term vision. Together, they are shaping a sound that honours classic soul while forging a distinctly modern identity.
Looking ahead, Reigns is preparing for her most significant milestone yet: her debut album Love Languages, arriving in 2026. With major tour dates and a rapidly expanding fanbase, she continues to define herself as one of the most compelling new voices in contemporary music - unafraid to feel, and unafraid to be heard.
‘Blessed’ captures another side of Reigns: joyful, unapologetic, grateful and very much enjoying the ride.
About She Wears The Crown Records
She Wears The Crown is a female-led independent label dedicated to discovering, developing, and elevating exceptional women artists within a safe, ethical, and highly professional creative environment. Founded by songwriter, producer, and music executive Dee Adam, who brings over 20 years of experience across writing, production, A&R, artist development, PR, and touring, the label is built on a deep understanding of how sustainable, long-term music careers are created and protected. Launching with flagship artist Reigns, who has been developed over a decade through intensive songwriting and artistic growth, the label operates with a boutique, artist-first philosophy, prioritising quality, integrity, and longevity over high-volume output. Looking ahead, She Wears The Crown aims to become a prestige home for elite female talent, championing artists in an environment where creativity is protected, voices are empowered, and the long-term cultural value of music comes first.
Live Dates
- 21st October SWG3, Glasgow Supporting The Wanted 2.0
- 22nd October Digital, Newcastle Upon Tyne Supporting The Wanted 2.0
- 18th November Limelight, Belfast Supporting The Wanted 2.0
- 19th November The Academy, Dublin Supporting The Wanted 2.0
‘Blessed’ - October 16th
Listen to Blessed by Reigns on Apple Music.
Our thoughts
From the moment she stepped on stage, the energy in the room was unmistakable. Her performance had an infectious excitement, with songs that were every bit as enjoyable as the atmosphere she created.
For us, that combination made the set stand out. Reigns was a pleasure to watch, and the strength of the songs gave the performance substance to match its energy. It was an introduction that left us keen to explore more of her music.
At Kasbah, our lasting impression was simple: Reigns brought energy you could feel and songs we genuinely enjoyed.
We’re looking forward to seeing Reigns’ success continue to grow and following the next chapter of her musical journey.
Joseph and Rebecca, Local Gazette
Kasbah, Coventry, 17 October 2026
Review tickets provided by Fifth Element PR.